I started Drench because I could not find bodycare that worked like skincare. Most products were either fragrance-led or positioned as natural, but rarely performance-driven. Bodycare felt like an afterthought.

Coming from a corporate background, I was used to data and standards. When I looked at the market, I saw a lack of ingredient transparency and science. That is what led me to build Drench.

We create ingredient-first bodycare using skincare-grade actives and clean formulations, designed for Indian skin and weather. Every product is made to feel effective, thoughtful and elevated.

One of my biggest challenges has been building a premium brand in a market driven by discounts and trends. Instead of diluting the brand, I focused on quality, positioning and building the right visibility.

Looking ahead, I want Drench to become India’s most trusted ingredient-first bodycare brand and take it to a global stage.

For me, this journey is about challenging the norm and raising the standard of what bodycare should be.