We started Radiance by Nidita with a simple desire, to create something of our own. What began as experimenting with candles at home soon became a shared vision to build a brand around thoughtful gifting and beautiful spaces.

Our candles are handcrafted using clean-burning soy wax and designed to feel personal, elegant and meaningful. Every piece is created in small batches with attention to detail, from fragrance to finish.

One of our biggest challenges was competing in a price-sensitive market where handmade products are often compared to mass-produced alternatives. Instead of compromising on quality, we focused on educating customers and building value through storytelling and thoughtful design.

This journey has been about learning, growing and staying true to what we believe in.

Looking ahead, we want to build Radiance by Nidita into a trusted gifting brand while creating more opportunities for women to grow with us.